Welcome! I’m Lawrence—a cat dad, travel enthusiast, and (probably why you’re here) copywriter. Having experience in agency, academic, Fortune 500, and start-up settings has allowed me to approach challenges with a unique and adaptable perspective. My core expertise lies in areas such as clinical trial recruitment and retention, content marketing, and healthcare communications, all driven by a commitment to increasing access to health innovations for underserved populations. I take pride in building strong client relationships, leading and mentoring my team, and transforming challenging situations with flexibility and creative solutions. I’ve had the privilege of leading content development for significant global projects for leading pharmaceutical brands, which means I’m deeply experienced in delivering high-quality work under tight deadlines. Let’s talk.
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My experience in website copywriting ranges from landing pages to full program-level websites (everything in between!) for a variety of causes and indications—with many of these sites requiring legal (client) and regulatory (IRB/EC) review and approval before going live.
Creative concepting in the pharmaceutical world—specifically for clinical trial recruitment and retention—means more than developing original ideas for global campaigns. A creative concept in this world needs to be innovative enough to inspire action, yet conservative enough to gain regulatory approval. Playing in this sandbox requires copywriting that is inviting, but never overpromising.
This creative concept (shown above—begins with the original version followed by trial-specific versions) was for a research program focused on an investigational weekly insulin. Each trial in the program was devoted to a specific segment of the diabetes patient community. The campaign spanned three continents—Europe, North America, and South America—and exceeded recruitment goals by 30%.
When creating branding for individual trials, I’ve focused on developing compelling messages told through animated, lifestyle, and abstract scenes for both pediatric and adult audiences.
These creative concepts, which set the foundation for successful local and global campaigns across a variety of indications, were carried through a variety of creative collateral—paid social media ads, brochures, websites, videos, radio spots, and more.
Campaigns are often driven by social media, and I have experience copywriting for a variety of visual outputs for social media, including static images, live action and animated videos, motion graphics, etc.
These short animated examples were in support of local one-visit diabetes and psoriasis validation trials, respectively.
When recruitment and retention campaigns involve pediatric research participants, the creative needs to be easy to understand, but equally important, it has to be thoughtful and engaging. I help to create pieces that use simple language and high-impact visuals to explain the research and what it means to participate.
Shown here are excerpts from two versions of an activity book—one for ages 2–9, and one for ages 10 and up. These books were created in support of research into two rare but debilitating conditions.
Infographics can be an impactful method of visual storytelling. For most clients, these stories are told in segments that are supported by academically sourced information.
Two of these infographics (diabetes and psoriasis) emphasize the importance of diversity in clinical research, while the other helps people differentiate among different types of headaches.
