My experience in website copywriting ranges from landing pages to full program-level websites (everything in between!) for a variety of causes and indications—with many of these sites requiring legal (client) and regulatory (IRB/EC) review and approval before going live.

Creative concepting in the pharmaceutical world—specifically for clinical trial recruitment and retention—means more than developing original ideas for global campaigns. A creative concept in this world needs to be innovative enough to inspire action, yet conservative enough to gain regulatory approval. Playing in this sandbox requires copywriting that is inviting, but never overpromising.

When recruitment and retention campaigns involve pediatric research participants, the creative needs to be easy to understand, but equally important, it has to be thoughtful and engaging. I help to create pieces that use simple language and high-impact visuals to explain the research and what it means to participate. Shown here are excerpts from two versions of an activity book—one for ages 2–9, and one for ages 10 and up.